1. Balance - The arrangement of the parts of an artwork to create a sense of equilibrium. The weight or size of objects, their placement, and colors are all things that are balanced in a work of art.
2. Contrast - A large difference between two things; for example, hot and cold, yellow and purple, light and shadow. Contrasting patterns or colors add excitement, drama, and interest to an artwork.
3. Emphasis - The use of opposing sizes or shapes, contrasting colors, or other means to draw attention to certain areas or objects in a work of art.
4. Pattern - The repetition of shapes, lines, or colors in a design.
5. Rhythm - Regular repetition of lines, shapes, colors, or patterns in a work of art.
6. Movement - The arrangement of the parts of a design to create a sense of motion by using lines that cause the eye to move over the work.
7. Unity - The appearance of oneness or wholeness achieved when all parts of a work of art look as though they belong together, are interrelated and balanced, and produce a total desired effect.